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June 10 – August 3, 2024 • Grades 9-12
Brand Identity: Intro to Graphic Design
Develop a Brand Portfolio

Learn the Basics of Adobe Photoshop and Illustrator // Build a Brand Design Portfolio // Add Value to College Applications

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Good grades and impressive test scores are important, but top colleges are looking for students with depth, passion, and defined interests.

If you want to open the door to your dream college...

Extracurricular activities are the key.

 
 

LEAD: Brand Identity (Intro to Graphic Design) introduces high school students to the principles behind brand and visual marketing, helping them to communicate a story or concept through engaging imagery. Students will gain a working knowledge of Adobe Illustrator and Photoshop, build their digital design skills, and enhance their high school resumes.

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Develop Your Visual Storytelling Skills

Brand Identity (Intro to Graphic Design) will introduce you to graphic design as a medium of storytelling, taking you through the process of developing a visual brand from ideation to revision to completion. Each week, you’ll study the brand portfolios of various companies to learn how an identity is cultivated through style, color, typography, and iconography and use this research toward developing your own brand portfolio.

 

Learn From a Design School Graduate and Animator

Sabrina Hong studied Character Animation at Pasadena’s ArtCenter College of Design. She has worked as a character designer for Netflix and ShadowMachine, and her graphic design clients range from fashion merchandisers to architecture collectives. Sabrina has also designed characters for and art directed several 2D and 3D animated short films.

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Gain Digital Design Experience and Build an Impressive Brand Portfolio

Adobe Photoshop and Illustrator are the basis of any brand designer’s toolkit. Learn the fundamentals of widely used design software to build imagery from your imagination. In-class critiques and reference material will help you simplify and elevate your design concepts. By the end of the course you will have the skills to conceptualize and execute a complete brand package for a range of diverse marketing purposes.

 

Students will take away:

  • A working knowledge of Adobe Photoshop, Illustrator, and other design tools

  • Experience communicating narratives and concepts through design imagery

  • Greater literacy in visual storytelling, multimedia marketing, and critical thinking

  • A self-designed brand identity package that includes logo design, color palette, typography sets, illustration references, and iconography

  • A portfolio of self-designed mock web suites, merchandise, products, and posters using their brand package

  • An official certificate of completion + in-class design awards

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Brand Identity: Intro to Graphic Design

Grades 9-11 // Online classes // Students must purchase or have access to Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign // Beginners welcome

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June 10 – August 4, 2024
8-Week Course
Saturdays • 11:00am–1:00pm PT

Live Online Classes
Space is Limited — Enroll Today!

Ready to get started?

Fill out the form below, and we’ll get back to you with tuition information and answers to your questions as soon as possible! You can also contact us directly at (818) 236-3872.

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